RESEARCH OVERVIEW
My research broadly examines political communication, focusing on the media’s influence on public opinion and political behavior. While my work explores the larger patterns of how media affects the public’s political decision-making process, I also examine how these effects uniquely occur (or don't) among young generations. Within this field, I’m especially interested in how social media and digital activism affect youth political engagement, online and off.
This focus on youth political behavior and media allows me to explore how digital platforms can serve as powerful tools for mobilizing civic engagement among younger people. This may have long-term effects on relationships with peers and communities and impact future relationships with political parties and institutions.
This focus on youth political behavior and media allows me to explore how digital platforms can serve as powerful tools for mobilizing civic engagement among younger people. This may have long-term effects on relationships with peers and communities and impact future relationships with political parties and institutions.
I employ a mix of quantitative and qualitative methods, including large-scale surveys, experimental designs, text analysis techniques, and structured interviews. Through these approaches, I analyze both the general impact of media on political behavior and the specific effects of communication strategies and mediums among youth.
My work is not just theoretical; I aim to apply and evaluate findings and programs in real-world contexts, developing strategies and approaches that help engage young people in the political process and understand how media can affect political perceptions and political behavior.
My work is not just theoretical; I aim to apply and evaluate findings and programs in real-world contexts, developing strategies and approaches that help engage young people in the political process and understand how media can affect political perceptions and political behavior.
Additionally, I am a highly experienced creative director and visual designer who has experience creating engaging visualization materials across various industries. I'm an expert at Adobe design programs, video editing and Tableau. Check out my design portfolio for more.
